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Yes!: 50 Scientifically Proven Ways to Be Persuasive Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Publisher: Free Press

Our office sponsors the Business Builder Book Club. Standard semi-casual book about persuasion or a semi-textbook containing list 50 methods, well documented, with full bibliographics notes? If you're not convinced yet add a word "scientifically" to the title. Yes!: 50 Scientifically Proven Ways to Be Persuasive. While some might read a book like this for tips on manipulating others to do what they want, I found some great insight into what drives people to make the choices they do. About Steve Martin: Co-author of ”Yes! This summary captures the essence of each of the 50 studies/findings. The book was written as collection of 50 Principles based on social psychology studies. Cialdini should be familiar to many of you thanks to his groundbreaking book “Influence: the science and practice” that has sold over a million copies. Such is the theory put forth by Steve Martin, author of the book “Yes! The book our discussion will be based on is Yes! 50 Scientifically Proven Ways to Be Persuasive” along with Robert Cialdini and Noah Goldstein, Mr. Download Yes!: 50 Scientifically Proven Ways to Be Persuasive (7Summits) - Free chm, pdf ebooks rapidshare download, ebook torrents bittorrent download. A few members of the group asked to discuss sales in our next meeting. 50 Scientifically Proven Ways to Be Persuasive.